| Entry Title |
3 - Mobile Internet 'Freedom' - Full Campaign |
| Category |
Digital Campaign |
| Company Name |
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| Client Company Name |
Hutchison 3G UK Limited |
| Year Entered |
2007 |
What was the rationale behind the channel design and content loop?
The role of the channel of seven HD LCD screens within the 100 x 3 Stores we operate across is to engage customers by visually demonstrating the media rich offering that 3 provide. Each of the seven screens we create is updated on a monthly basis and each is designed to showcase and sell different sectors of the varied content offering 3 provides to its customers.Our brief for this campaign was to create AV content for 3's 100 stores that would show across screens in the 'What's Hot' area of the stores.This campaign was for 3's Mobile Internet service, and specifically their eBay, Skype and WLM services which can be added on to mobile phones for a small extra monthly cost. The objective for the AV programme was to communicate each service, and its benefits, in a way that the customer would easily understand, and that seemed relevant to their lives. Because the video had to work without sound (since the AV screens in 3 stores are all mute), we decided that the best solution would be to ....
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