Entry Title |
Gharani Stok/Filofax counter unit |
Category |
15. Stationery, Office Supplies, Financial and Other Services |
Company Name |
Arken P-O-P Limited |
Client Company Name |
Filofax |
Year Entered |
2007 |
Target Environment
High end retailers eg. Filofax own stores, Selfridges, Harrods, John Lewis, Fenwick, The Pen Shop, regional department stores & key stockists [More]
Materials
The main unit is made of 3mm impact modified acrylic cnc'd, heat bent & diamond polished. 8mm mild steel & nickel plated held with stainless steel security fixings at the rear & turned screws on the front. The front panel is 6mm cast acrylic cnc'd & .... [More]
Objectives
The display was created for the joint venture launch of the fashion orientated Gharani strock/filofax. This launch was to position the filofax product to a younger market who would be using electronic (eg Blackberry) - not paper based - organisers.Th.... [More]
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