Skincare, Health and Beauty - Temporary Display - 2007

Entry Title Olay Capture Your Glamour FSDU Category 14. Skincare, Health and Beauty - Temporary Display Company Name Client Company Name Procter & Gamble (UK) Ltd Year Entered 2007 Target Environment UK Boots stores [More] Materials Header: Litho 4 cols + uv Cladding: Litho 4 cols + uv Locators: Plain Shelf Strip Inserts: Litho 2 cols + uv Shelf Strips: plain Shelves and Side Buffers: Plain Header Support: Plain Header: 150 GSM Art Paper, 1500 Mic White Lined Greyboard Cladding:.... [More] Objectives Exclusive to Boots, the unit featured a wide range of Olay products including Complete Care, Regenerist, Total Effects and Complete Everyday Sunshine. The added incentive of a chance to win a photo shoot with renowned photographer David Bailey was al.... [More]

Entry Title Lynx Re-launch Category 14. Skincare, Health and Beauty - Temporary Display Company Name Client Company Name Unilever Year Entered 2007 Target Environment The Lynx Re-launch unitary was in store from 5th January 2007 and remained in High Street retailers for 2 to 3 months.The unitary was distributed to Boots stores. [More] Materials MDF Vac Form trays Injection Moulded Acrylic Product Overlays Card / PVC Carcass EPOS extrusion Metalwork Glorifier Screen and Litho Print [More] Objectives The launch was created to highlight the new 'twist' design can and to communicate the superior fragrance, "Improved Fragrance, Improved Staying Power".The product targeted 14 - 25 year old males. The Point-of-sale focused on the deodorant body spray..... [More]

Entry Title Pearl & Beauty Launch in Boots Category 14. Skincare, Health and Beauty - Temporary Display Company Name Client Company Name Beiersdorf Year Entered 2007 Target Environment The unitary was distributed to Boots stores. [More] Materials Card FSDU with MDF inner support Styrolux trays floodcoated pink Styrolux pearl chain formed in pink Moulded pearl glorifier Removable header & PVC EPOS [More] Objectives NIVEA deodorant was No.7 in the market and Beiersdorf aim to move up to No.4 by 2008. This is to be achieved by building a rapid and mass awareness of Pearl and Beauty deodorant. The Target market comprises teenagers and young women aged between 16 t.... [More]

Entry Title TCP FSDU Category 14. Skincare, Health and Beauty - Temporary Display Company Name Inlett Limited Client Company Name Chefaro Year Entered 2007 Target Environment Boots the Chemist [More] Materials Hips and card construction [More] Objectives TCPS strategy was to launch a new product into a new market. The plasters market. TCP are traditionally associated with liquid aid.The Boots FSDU campaign ran between 13th April - 10th May 06 with an offer reduction of £2Elastoplast were leaders in t.... [More]

Entry Title Boots Change One Thing Category 14. Skincare, Health and Beauty - Temporary Display Company Name Momentum Worldwide Client Company Name Boots Year Entered 2007 Target Environment Boots The Chemist stores in the UK and ROI [More] Materials Corrugated cardboard sheet, litho print, Folded PETG sheet. [More] Objectives Momentum worked seamlessly with all of Boots agency teams to ensure that the messaging and communication of the instore and microsite components were fully consistent with all other media.Traditionally the New Year period is a quiet sales period for .... [More]

Entry Title Natural Beauty Category 14. Skincare, Health and Beauty - Temporary Display Company Name Pure Point of Purchase Client Company Name Marks & Spencer plc Year Entered 2007 Target Environment Pure Point of Purchase was appointed by Marks and Spencer to assist in their requirements for an in-store display.The brief was to create a range of trays that displayed the new premium organic range of products. The trays were to be neutral enough s.... [More] Materials Pure set about creating a range of trays that reflected the brief. The trays were designed to reflect the prodcut range in a premium yet neutral way. The development concentrated on the different products, creating maximum product capacity per tray, .... [More] Objectives Clients Feedback"The trays are already in-store and we have seen encouraging sales from Natural Beauty so far. I have been really pleased with the trays and stores have so far been complimentary - they reduce the amount of stock held by stores, aid n.... [More]

Entry Title Per Una Bronzing Category 14. Skincare, Health and Beauty - Temporary Display Company Name Pure Point of Purchase Client Company Name Marks & Spencer plc Year Entered 2007 Target Environment Pure Point of Purchase Limited, was appointed by Marks and Spencer to assist in their requirements for an in-store promotional display.The brief was to create a promotional tray that highlighted the season's range of summer products. The temporary di.... [More] Materials The unit plastic colour was specially made, in order to reflect the summer feel to the unit, whist sitting well with the packing and product colours. The plastic was created to have bonzes shimmer effect to it, depicting the summer feel. The informat.... [More] Objectives Clients Feedback"Fantastic, well done it is perfect!"Assistant BuyerBeauty - Cosmetics, Skin care, Hair care, Sun care, Fragrance, Bags & Accessories [More]

Entry Title Nivea Sun Light Lotion - CRP Print & Packaging Category 14. Skincare, Health and Beauty - Temporary Display Company Name Smurfit Kappa Display UK Client Company Name Beiersdorf UK Limited Year Entered 2007 Target Environment Nivea skincare launched a new sun care product, Nivea Sun Light Feeling Sun Lotion, to add to their existing popular range. To complement the launch, Nivea required a shelf display unit.These units were produced and designed specifically for Boots st.... [More] Materials The brief was for a sturdy semi-permanent four shelf display that combined maximum stock load up with a fresh contemporary feel, providing maximum product visibility and ease of shopping with detailed communication areas to differentiate the product .... [More] Objectives Nivea, the brand owned by Beiserdorf, is one of the biggest skincare brands in the world and has long been synonymous with high quality, reasonably priced products and with a straightforward approach to skin care.Their simple and honest branding requ.... [More]

Entry Title Always Silk FSDU Category 14. Skincare, Health and Beauty - Temporary Display Company Name Wilmot Budgen Limited Client Company Name Proctor & Gamble Year Entered 2007 Target Environment Major chemist/Grocery stores. Superdrug/Boots/Tesco/Morrisons [More] Materials 2000 micron solid display board, eflute corrugated board; acetate satin [More] Objectives The original brief was for a practical, maximum load up prefilled FSUThe key theme was to bring to life the softness of silk instore. This was achieved through the use of satin material in the headers and side wings to provide both visual and texture.... [More]