Hair Products and Fragrances - 2007

Entry Title Viktor and Rolf Antidote fragrance unit Category 12. Hair Products and Fragrances Company Name Client Company Name L'Oreal UK ltd Year Entered 2007 Target Environment Mid floor in cosmetic areas of large department stores [More] Materials Constructed mainly from black gloss acrylic, with decorative chain and padlock.The unit is made with a simple hollow box construction, butt joined and glued.The decorative chain is made from mild steel.Black vacuum formings were made to create the V&.... [More] Objectives Before Viktor and Rolf, L'Oreal only had one Haute Couture fashion design label as a brand, which is Armani. Viktor and Rolf had launched an aftershave before but only as a museum piece. This was a massive venture for both brands and they needed a un.... [More]

Entry Title Lacoste Inspiration Category 12. Hair Products and Fragrances Company Name Client Company Name Procter & Gamble Year Entered 2007 Target Environment This was a Global campaign and in-store unitary was produced for countries around the world.Over 16,000 individual items were produced for this launch as part of a suite of promotional items. These included Floor Merchandisers, Floor Testers, Counter.... [More] Materials Metalwork 6 colour print styrene Forming Wraps Acrylic shelves Castors Book ends MDF [More] Objectives Following the success of 'Pour Femme' and 'Touch of Pink' the House of Lacoste launched its new feminine fragrance, 'Inspiration'. The new brand was aimed at 25 to 35 year old women who are 'flirting with life' and have an appetite for life. The unit.... [More]

Entry Title Hugo Urban (UK Launch) Category 12. Hair Products and Fragrances Company Name Client Company Name Procter and Gamble Year Entered 2007 Target Environment The Hugo Urban Unitary was distributed in the UK to stores including Boots, Superdrug, The Perfume Shop and The Fragrance Shop.Over 6,000 individual items were produced for this launch as part of a suite of promotional items. These included Floor Mer.... [More] Materials Metalwork Acrylic Styrene Vacuum Forming - Concrete Effetc Print MDF [More] Objectives The Hugo fragrances have in the past appealed to a grown-up and steady demographic. Hugo Urban was launched to appeal to a sexier and younger market which was felt to be underdeveloped yet offered a real opportunity to peak."Hugo Fragrances are for p.... [More]

Entry Title Coffrets Category 12. Hair Products and Fragrances Company Name InContrast/STI Line Client Company Name L'Oreal UK Ltd Year Entered 2007 Target Environment Departmant Stores & Boots [More] Materials This stunning display is entirely produced from heavyweight display board and EB corrugated board. The print panels are produced in high quality litho print with metallic inks and high gloss UV varnish. The base and crown where wrapped in mirriboard .... [More] Objectives L'OREAL COFFRETS DISPLAY PUBLISH COPYBackgroundL'Oreal's portfolio of fine fragrances had always traditionally been merchandised on expensive, inefficient permanent Christmas units. With a substantial percentage of fragrance sales made during the Chr.... [More]

Entry Title Romance Category 12. Hair Products and Fragrances Company Name InContrast/STI Line Client Company Name L'Oreal UK Ltd Year Entered 2007 Target Environment Department Stores & Boots [More] Materials The strength of the main unit is realised by a corrugated board construction. This main structure and all exposed edges are wrapped by hand in carton board with acrylic shelves inserted, chocolate boxes added and the unit polished before packing for .... [More] Objectives RomanceBriefCreate a secondary siting for Ralph Lauren Romance for Valentines Retain a balance between promotion and luxuryMerchandise both Romance and Lindt 'Pralines Du Confiseur'Generate in store impact and enhance Romance presenceCommunicate offe.... [More]

Entry Title Pantene Colour Expressions Category 12. Hair Products and Fragrances Company Name InContrast/STI Line Client Company Name Procter & Gamble UK Year Entered 2007 Target Environment Superdrug and Boots Stores [More] Materials Robust EB formed the main body of the unit. Dressed by hand in gloss varnished high quality printed display board cladding, the unit was then connected with the stunning fluorescent leading edge shelf construction. The display was completed by adding.... [More] Objectives Pantene Colour ExpressionsThe Brief Requirement was to create distinct areas for 3 colour ranges on side panels and shelf fronts.Utilise 3 key visuals from media campaign despite the fact they were shot horizontally and traditionally FSU locations fe.... [More]

Entry Title Your Polo Category 12. Hair Products and Fragrances Company Name InContrast/STI Line Client Company Name L'Oreal UK Ltd Year Entered 2007 Target Environment Department Stores & Boots [More] Materials Your Polo is comprised of corrugated internal components surrounded by printed high gloss carton board. The hand assembled unit's acrylic shelves are locked in place by side panels and finished with the screen printed acrylic promotive offer. [More] Objectives Polo BriefWith L'Oreal stipulating a move away from permanent non-recyclable substrates Line is to create a merchandising unit promoting Polo products and Travel Bag giveaway with specific aims;The offer is to be communicated in a clear, non promotio.... [More]

Entry Title P&G Shelf Tools Project Category 12. Hair Products and Fragrances Company Name Kesslers International Limited Client Company Name Proctor & Gamble, Beauty Geneva Year Entered 2007 Target Environment Perfumeries, Duty-Free shops, High Street Retails and Department Stores [More] Materials Laser acrylic, screen printing, extrusions, injection moulding [More] Objectives P&G Beauty Geneva have the responsibility for promoting in excess of 25 of the leading fashion brand fragrance names in the world. Internationally recognised luxury and fashion brands such as Dolce & Gabbana, Ghost, Valentino, LaCoste, Boss, Escada a.... [More]

Entry Title GHD Thermodynamics Category 12. Hair Products and Fragrances Company Name Kesslers International Limited Client Company Name Jemella Year Entered 2007 Target Environment Hair Salons [More] Materials Acrylic, screen printing, powder coated steel, strengthened glass and tube illumination, injection moulding [More] Objectives Jemella Group established the world-leading brand GHD hair straighteners to build on their worldwide success, they launched their own range of "wet" products branded "thermodynamics".This comprehensive range of shampoos, waxes, gels, conditioners, et.... [More]

Entry Title Charles Worthington Takeaways Category 12. Hair Products and Fragrances Company Name Momentum Worldwide Client Company Name Charles Worthington Year Entered 2007 Target Environment The Designer Haircare Styling category within Superdrug stores in the UK and Ireland [More] Materials Sheet steel fabrication, litho printing, acrylic sheet fabrication. [More] Objectives Although the initiative was a stand alone instore project within Superdrug, the graphic communication reflects Charles Worthington's very latest visual identity. The style of the unit was also designed to fit seamlessly into the Superdrug fixturing a.... [More]

Entry Title VO5 Superdrug Styling Bay Category Company Name Momentum Worldwide Client Company Name Alberto-Culver Year Entered 2007 Target Environment The Haircare Styling category within Superdrug stores in the UK and Ireland [More] Materials Plastic Injection Moulding, Litho printing, acrylic fabrication, steel springs, magnetic tape, Screenprinted card [More] Objectives VO5 is the UK's number one hair styling brand, and the Styling Bay system reflected the positioning created by VO5's TV and Press advertising as well as supporting the on-pack product claims.Sales uplifts were the primary driver for the initiative, b.... [More]

Entry Title Armani Remix Category 12. Hair Products and Fragrances Company Name SPS Print Group Limited Client Company Name L'Oreal Year Entered 2007 Target Environment Merchandising unit for national UK product launch of Armani Remix in Boots and major department stores. Looking to attract a younger audience - people who remember the 80's or are part of the 80's dance revival scene. Using the Armani brand identity .... [More] Materials Powder-coated steel shells (the most cost effective solution given balance of requirements between weight bearing and elegance)Silver foil vinyl cuts for the letteringLarge format litho graphicsFlute shelvingConstruction process- Initial prototyping-.... [More] Objectives Clean, classic, stable and strong - an innovative mix of materials, clever use of the inherent product brand characteristics and fast effective deliveryPOINT 1 - IntegrationThe creative concept for the product launch was provided by the L'Oreal team .... [More]

Entry Title Sean John Fragrance Displays Category 12. Hair Products and Fragrances Company Name Valley Printing Company Ltd Client Company Name Estee Lauder Year Entered 2007 Target Environment Department Stores and Perfumeries [More] Materials Injection moulded and acrylic fabrication [More] Objectives Having successfully launched Sean John (aka P.Diddy) men's fragrance in the States, the Aramis division of Estee Lauder wanted to build on that success with the European launch.The brief was to capture the design of the bottle and the unique staggere.... [More]

Entry Title Tecni-Art Playball Displays Category 12. Hair Products and Fragrances Company Name Valley Printing Company Ltd Client Company Name L'Oreal Professional UK Ltd Year Entered 2007 Target Environment Premium Hair Salons [More] Materials Injection moulded in clear NAS and 4 colour printed priplac. [More] Objectives L'Oreal had developed a new range of styling products for a young, active market. The packaging reflected the style, fun and liveliness of the Playball product range.Our brief was to create a bright lively innovative display that allowed customers to.... [More]

Entry Title Shockwaves FSDU Category 12. Hair Products and Fragrances Company Name Wilmot Budgen Limited Client Company Name Proctor & Gamble Year Entered 2007 Target Environment Major chemists/Grocery storesSuperdrug/Boots/Wilkinson/Morrisons [More] Materials Coated folding boxboard2000 m solid boardE flute Corrugated [More] Objectives The original brief was for a totally blue sky concept.The challenge was for a design not seen before in temporary POS. Once the initial design had been submitted, we then faced the challenges of creating uniformed, round cornered PODS needing to be b.... [More]