Entry Title |
Ruby & Millie |
Category |
11. Cosmetics - Permanent Display |
Company Name |
Checkland Kindleysides |
Client Company Name |
Boots the Chemist |
Year Entered |
2007 |
Target Environment
Target ConsumersRetailer:Sold solely through Boots.End Consumer:With a heritage based on make-up artistry, the brand is targeted primarily at female 'image enthusiasts' & 'cosmopolitans': with a stylish, fashionable mindset, they are demanding consum.... [More]
Materials
COPY NOT CONFIRMEDMaterials used:Acrylic (PMMA), PETG, Mild Steel, Sprung Steel, ABS, Brushed Aluminium sheet, MDF, styrene, T5 tubes, electronic ballast and LCD integrated Mpeg media player and screen, American Cherry wood. Processes used:CNC sheet .... [More]
Objectives
BRIEFRuby & Millie was launched in 1998 and is sold exclusively through Boots. Our brief was to create two new merchandising formats which would reinvigorate the brand and reflect its core essence 'stylish expertise for everyday'. At the point of bri.... [More]
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