Cosmetics - Temporary Display - 2007

Entry Title Magnif'Eyes Mascara Launch Category 10. Cosmetics - Temporary Display Company Name Client Company Name Coty Year Entered 2007 Target Environment High Street - Boots, Superdrug and Independent ChemistsGrocery - Sainsbury, Tesco, Asda, Morrison's and Wilkinson's [More] Materials Materials used in production: Styrene Cardboard MDF Self adhesive fasson and PVCProcesses used in production: Vacuum forming Screenprinting Print finishing (varnish) CNC [More] Objectives The launch of Magnif'Eyes mascara targeted a wide audience of women who ranged from the ages of 15 to 39 who are independent and free-thinking. The brief stated that the: Applicator technology was to be heroed Focus was required on the product benefi.... [More]

Entry Title Lancome Juicy Tubes FSU Category 10. Cosmetics - Temporary Display Company Name Client Company Name L Oreal (UK) Ltd Year Entered 2007 Target Environment Mid floor in the cosmetic areas of large department stores & major Boots stores. [More] Materials The unit is maid completely from acrylicHeat bent white gloss acrylic structure with clear acrylic graphic panels and product supports.The unit is butt jointed and glued for strength [More] Objectives This was a key launch for Lancome, their biggest campaign for 2007 and their juicy tube range of lip products. There has been a large magazine advertising programme to accompany the launch as well as up to 10 items of POP for instore presence.This un.... [More]