Entry Title |
Microsoft Vista Endcap |
Category |
9. Telecommunications and Computers |
Company Name |
Momentum Worldwide |
Client Company Name |
Microsoft |
Year Entered |
2007 |
Target Environment
Independent & Large format chain retailers within the general consumer electronics category, as well as specialist PC retailers and consumables dealers throughout Europe, The Middle East & Africa. [More]
Materials
Sheet Metal fabrication, Plastic Injection Moulding, Screen & Litho Printing, Acrylic Fabrication, Gel Badge Printing. [More]
Objectives
All of the materials developed for the Windows Vista retail launch explicitly followed the global brand identity and were based around the Windows Vista 'Aurora' effect which was prevalent in every piece of advertising and communication surrounding t.... [More]
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