Entry Title |
Interactive FSDU |
Category |
8. Personal Products and Accessories |
Company Name |
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Client Company Name |
Transitions Optical |
Year Entered |
2007 |
Target Environment
Multiple chain outlets across Europe Independent retailers (larger stores) Eyewear stores that provide Transitions products in sunglasses. [More]
Materials
Welded steel structure, incorporating dual satin acrylic central panel. 17inch High Bright touch screen, Pentium based CPU. [More]
Objectives
Running alongside a multi million pound above the line marketing campaign across Europe, Transitions wanted to link there in-store activity with this campaign and following a competitive tender process, chose Sector to produce an Interactive FSDU sol.... [More]
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