Grocery, General Merchandise Products and Snack Products - Temporary Display - 2007

Entry Title Argos Light Thief & 3D Christmas Tree Category Company Name Client Company Name Argos Ltd Year Entered 2007 Target Environment The 6ft tree displays and light thief's were displayed in Argos store entrances. [More] Materials The 6ft tree displays were constructed using 2000micron Display board, and EB Flute corrugated for the sides & inner supports. 80 led lights were incorporated into the design to give a more 'Christmassy' feel. The side panels provided a 3D appearance.... [More] Objectives The aim of the campaign was straightforward - to create a Christmas ambience in-store that could be rolled out to all Aros outlets. The 3D unit incorporated 56,000 led lights to give a more 'Christmassy' feel. 80 lights were used per tree. The aim of.... [More]

Entry Title Healthy Breakfast Challenge Wheel Category Company Name Client Company Name ASDA (WALMART) Year Entered 2007 Target Environment ASDA supermarkets - cereal aisle [More] Materials Main Board (10mm Foamboard) Strut (B flute corrugated) Front Toblerone Strut (EB Flute) Leaflet Holders (Clear Priplak)Wheel and Arrow (5mm foamboard) [More] Objectives This POP campaign was a mix of a large and small spinning wheel introduced in ASDA stores as part of a wider campaign to promote healthy eating. The unit held leaflets which provided information about starting the day with a healthy breakfast and why.... [More]

Entry Title Jif Lemon Pop Up FSDU Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Client Company Name Unilever UK Foods Year Entered 2007 Target Environment Supermarkets and Convenience Food Stores [More] Materials Corrugated Board and PVC. Glued and assembled to solid unit with rubber bands. [More] Objectives Original brief was to produce a shelving unit with provision to display loose Jif lemons, but as opposed to previous conventional shelving FSU's the criteria was for speed of assembly.After seeing over the years many variations of pop-up smaller disp.... [More]

Entry Title Happy Feet Talking Christmas Post-Box Category Company Name Client Company Name ASDA (WALMART) Year Entered 2007 Target Environment ASDA Supermarkets [More] Materials athe post-box was made up of:Staufen matte PVC 650 mic (for main part of curved unit)190 w x 150 d (back panel) EB FluteEskaprint 2000 mic (for header & leaflet panel)Sound chip and battery were sourced for us by Rocket Productions [More] Objectives ASDA positions itself as a store where the shopper experience is quick, easy and good value for money as well as having a friendly ambience. To inject an element of grotto-themed fun into their stores last Christmas, we developed a 'talking' post-box.... [More]

Entry Title Kingsmill Relaunch "Make Every Day Great" Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Client Company Name Allied Backeries Year Entered 2007 Target Environment -Sainsbury's Superstores(325 stores)-Sainsbury's Main Shop trolley's -All shoppers with a focus on Women BC1C2 25-44 [More] Materials Posters : -Special heavy weight vinyl 180 micron - (normally only max of 100 micron)-Sourced specifically from Europe for it's robust nature - allows easy application -Mid tack specialized adhesive securely attaches poster but also comes off easily w.... [More] Objectives Client BriefAllied Bakeries key objective was to announce the arrival of a completely new look & feel for their portfolio. The roll out was in-store virtually overnight and required strong in-store communication to educate consumers and ensure there .... [More]

Entry Title GONDOLA END LADDER WRAP Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Barrows Client Company Name CADBURY TREBOR BASSETT Year Entered 2007 Target Environment CTB highlighted areas in store where the NEW Trident Gum product should be sited at launch to create immediate impact and move into space where consumers would expect to traditionally find the product.One of these areas was on the gondola end adjacen.... [More] Materials Die cut PST with a 5 colour print process. The unit was despatched flat for efficiency and came with 5 plastic clips to hold the unit together in store. It was also delivered with both plastic suction cups and cable ties to allow the unit to be fixed.... [More] Objectives CTB launched Gum into a market dominated by one manufacturer and therefore both the product proposition and also its display needed to create brand and display impact instore. The packaging of the product and it differentiation in the market was mirr.... [More]

Entry Title Toblerone Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name InContrast/STI Line Client Company Name Kraft Foods (UK) Year Entered 2007 Target Environment Woolworths Stores [More] Materials Varying strengths of litho printed corrugated board are assembled by hand forming the body of this unit. The auto erect mechanism is primed on the assembly line and flat packed at this point to ensure a smooth route to merchandising instore. [More] Objectives Toblerone 400g DisplayThe ProductTOBLERONE is an outstanding example of brand uniqueness. With its one-of-a-kind triangular shape, its peaks, its packaging and its name, it has achieved recognition throughout the world. It was the first confectionery.... [More]

Entry Title Light and Tasty FSDU Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Mars UK Client Company Name Pets at Home Year Entered 2007 Target Environment The entry's targeted retail environment was Pets at Home. Pets at Home are a Pet Specialist retailer; they have 200 stores around the UK. They sell both own label and branded pet products, both food and accessories to pet lovers around the UK. Their .... [More] Materials STAGE ONE - initial designDevelopment of creative design to establish product loading and size requirements in relation to footprint limitations in store.STAGE TWO - design development & testingProduce white prototypes to carry out weight, stability .... [More] Objectives The display was totally integrated into the advertising and education program. This was achieved by using the same dog in store as we used on all other media. We also used a tape measure, 2% fat claim and the strap line "Big on Taste light on the wai.... [More]

Entry Title Cesar Pouch FSDU Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Mars UK Client Company Name Pets at Home Year Entered 2007 Target Environment The entry's targeted retail environment was Pets at Home. Pets at Home are a Pet Specialist retailer; they have 200 stores around the UK. They sell both own label and branded pet products, both food and accessories to pet lovers around the UK. Their .... [More] Materials STAGE ONE - initial designDevelopment of creative design to establish product loading and size requirements in relation to footprint limitations in store.STAGE TWO - design development & testingProduce white prototypes to carry out weight, stability .... [More] Objectives There is a growth in the senior small dog market, and also the dog single serve pouch market. Cesar(R) is the specialist in small dog so to meet our customers needs we launched Cesar(R) Senior in March 2007. The TV and press campaign started on 22nd .... [More]

Entry Title Splenda "SugarBowl" FSDU Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Print and Display T/A P+D Client Company Name McNeil Nutritionals Limited Year Entered 2007 Target Environment Supermarket Multiples in ROI - Dunnes Stores, Superquinn, Supervalu [More] Materials Manufatured using E/B-Flute & B-Flute, Die cut to shape. D/s Tape & Plastic Buttons used for assembly [More] Objectives Overall objectives of the brief were to increase brand visibility, optimise visual impact for footprint of unit, optimise case fill, achieve specific sales objectives. The brief specified ease of transport and assembly for merchandising teams. [More]

Entry Title KitKat Chunky Peanut Butter "Aroma" FSDU Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Print and Display T/A P+D Client Company Name Nestle Ireland Year Entered 2007 Target Environment Supermarket Multiples & Independent retailers [More] Materials E/B Fluted Corrugated Board, die cut to shape. Mac Tacs & glues for assembly3 tier display stand Innovative Peanut Butter Aroma Call to action stripIndulgence parasite stripEyecatching Direct Mail campaign to 1200 key customersSales Trade Presenter [More] Objectives This innovative and original display stand ensured KitKat Chunky Peanut Butter achieved excellent standout in store. One of our key objectives was to ensure that the launch of KitKat Chunky Peanut Butter didn't cannibalise sales of standard KitKat Ch.... [More]

Entry Title POP Hanging Bags FSDU Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name SCA Hygiene Products UK Limited Client Company Name Nestle UK Ltd Year Entered 2007 Target Environment The target retail environment for this design was broad from the convenience sector to large store formats. This criteria meant the unit had to be carefully sized to fit into many environments. The stock loading needed to be versatile but well presen.... [More] Materials The display used four material types all specifically chosen for their suitable properties. 1 - Main Structure and Platform - 190CW/EB/180W - This is the "skeleton" of the display offering product support and vertical structure integrity.The double w.... [More] Objectives [More]

Entry Title Boots Cadbury Easter FSDU Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name SCA Hygiene Products UK Limited Client Company Name Cadbury Trebor Bassett Year Entered 2007 Target Environment This display was specifically designed for Boots to support their Easter activity. The brief from the client was clear,they required a unit of significant store presence to disply a range of seasonal confectionery. The unit needed to offer maximum pr.... [More] Materials The right choice of material was imperative to meet all the clients requiremnts. The main body of the unit was constructed from 190CW/NE/200W which gave strength and a perfect canvas for the Graphic Designers at Cadbury. The shelves incorporated scoo.... [More] Objectives Quotations supplied by Ian Yates at Cadbury "The leading brand in the market, the unit reinforced the impact the brand has in recognising Creme Egg's re-introduction to the confectionery market." "The units versatility and size created impact and all.... [More]

Entry Title Scirocco 2 Second Display Category Company Name Smurfit Kappa Display UK Client Company Name Aran Candy Year Entered 2007 Target Environment [More] Materials [More] Objectives [More]