Alcoholic and soft drinks - 2007

Entry Title 'Big Night In/Project Funky' Combined Unit Category Company Name Client Company Name Coca-Cola Enterprises Ltd Year Entered 2007 Target Environment The unit was designed to go into Woolworths stores, adjacent to the entertainment department. The brief stated it should have a high impact look & feel and dovetail within this environment. [More] Materials The unit was constructed as follows:Double sided interchangeable header with PETG pocketVacuum formed header gives the appearance of a LCD screenFoamex Interchangeable side wingsInterchangeable rear panel in display cardAcrylic pockets to hold 5 DVDs.... [More] Objectives The brief for this particular unit was to develop a 'Big Night In' semi-permanent display incorporating take-home soft drink, and confectionery & snacks. The unit was designed to be located adjacent to the entertainment department in Woolworths and h.... [More]

Entry Title Guinness Refridgeration Unit Category 3. Alcoholic and soft drinks Company Name Arken P-O-P Limited Client Company Name Diageo Year Entered 2007 Target Environment Independent and multiple grocery retailers [More] Materials Sheet metal work. Vacuum forming & Printing. [More] Objectives This project was code named 'Project Beacon' by the client, Diageo, the objective was for a 'Beacon' for Guinness in the store environment. With this in mind the unit was designed to not only have a large physical presence for the practicalities of m.... [More]

Entry Title Instants Stand Category 3. Alcoholic and soft drinks Company Name Display Plan Limited Client Company Name Britvic Year Entered 2007 Target Environment The unit is designed to fit into any grocery environment. It has been placed in multiple grocery and small convenience stores, with a plan to roll out to a wider estate later this year. [More] Materials The stand is multi-material giving it a premium feel. Injection moulded sides have a frosted finish to ensure they are appropriate for any brand.Shelves are powder coated with a flat steel base for maximum product stability. Interchangeable 'flex-in'.... [More] Objectives The objective was to develop a piece of equipment that works across all of Britvic's products maximising case sizes, ease of assembly while keeping a premium look and feel. This unit increases capacity of Britvic's former display by 40% whilst reduci.... [More]

Entry Title Hydro Active Music Standee Category 3. Alcoholic and soft drinks Company Name InContrast/STI Line Client Company Name Glaxosmithkline Beecham Year Entered 2007 Target Environment Gym's nationwide [More] Materials This unit was mainly constructed using displayboard components housing a cd player with the vulnerable main surround produced in robust polypropylene. [More] Objectives GSK Hydro Active Interactive The ProductThe target market for Hydro Active is the exercise market where it is designed to provide effective re-hydration during intense training. In order to support this message GSK were planning to run an on pack pro.... [More]

Entry Title Spirits Back of Bar Plinths Category 3. Alcoholic and soft drinks Company Name kleerex Group (UK) Ltd Client Company Name Diageo Year Entered 2007 Target Environment Pubs & Bars [More] Materials Injection moulded in three parts.One part had in mould labelling. One part was electro plated. [More] Objectives The objective of this brief was to design a set of back of bar plinths to display Diageos range of premium spirits.The final design comprised of four separate units, one for each of the brands.The plinths were injection moulded in three parts which w.... [More]

Entry Title Tesco Brasserie Artois FSDU Category 3. Alcoholic and soft drinks Company Name SCA Hygiene Products UK Limited Client Company Name Inbev UK Ltd Year Entered 2007 Target Environment This display was specifically designed for Tesco and had to be suitable for all Tesco store formats from Express to Superstore. The brief was to produce a display that was robust and creative and give the impression of a permanent unit although the p.... [More] Materials The unit was constructed from 190CW/EB/200W to offer strength, permanence and a superb printable finish. Open fluting was engineered out of the unit and SCA's flexible PVC edge strip was used on the header to finish off the display. The display was s.... [More] Objectives The following Quotes were supplied by Keith Allen from Inbev. "The sales of Peeterman Artois in Tesco in the first 4 weeks were double that of what we had expected""Peeterman Artois' launch has been the most successful Beer brand launch in Tesco in r.... [More]

Entry Title Jameson's POP Unit- CRP Print and Packaging Category 3. Alcoholic and soft drinks Company Name Smurfit Kappa Display UK Client Company Name Pernod Ricard Year Entered 2007 Target Environment Jameson whiskey, the Irish distillers known for tradition and superior quality, is a key brand for the number one wine and spirits company outside of the US, Pernod Ricard. To complement a promotion of the whiskey in the UK, Pernod Ricard required a .... [More] Materials This market sector is extremely diverse and competitive, so the key to brand success is the ability to convey a strong message that encourages shoppers to visualise the products.Large display units in store are a proven way to make products stand out.... [More] Objectives Pernod Ricard required an imaginative POP unit that would convey the product's premium position in the spirit sector whilst ensuring consistency with the brand's image of quality and prestige.The key objective was to drive sales of the whiskey by off.... [More]

Entry Title Lucozade hydro + Free gift unit Category 3. Alcoholic and soft drinks Company Name Smurfit Kappa Display UK Client Company Name Glaxo Smithkline Year Entered 2007 Target Environment Forecourts, Spars, centras... Accross all the forums that have impulse trade [More] Materials E/B corrugated board + nadam & eve clipsflat bagged with assembly instruction sheet included [More] Objectives Lucozade Hydro is an energy drink competing in a very competitive soft drinks market. A common mechanism used to introduce the consumer to this product has been to offer a free gift. We were tasked with coming up with temporary pos to communicate thi.... [More]