Entry Title |
Wii Permanent Free Standing Display Unit |
Category |
1. Travel, Automotive, Leisure and Entertainment |
Company Name |
Valley Printing Company Ltd |
Client Company Name |
NINTENDO UK |
Year Entered |
2007 |
Target Environment
Gaming, non-gaming and FMCG retail environments [More]
Materials
Sheet Metal, Acrylic, Vinyl, PVC, HIPSRouted and sprayed MDF base, metal structure made of Mild Steel sheet, laser cut, wielded and powder coated, acrylic shelves routed and thermoformed. PVC header screen printed and die cut, digitally printed side .... [More]
Objectives
The Wii Console was launched by Nintendo to the UK market December 2006. The Valley Group were challenged with creating a range of Point of Sale that would not only reflect the innovation of the Wii Console but also help Nintendo achieve dominance of.... [More]
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