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Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers.

 

VM & DISPLAY SHOW APRIL 2024

POPAI, the industry association for shopper marketing and the VM & Display Show, the UK's premier event for visual merchandising and display professionals, is thrilled to announce the introduction of an exciting new POPAI Zone at its upcoming event in April 2024. 

This dedicated zone, in the show’s 33rd year, promises to be a game-changer for the industry. Offering a comprehensive platform for brands, retailers, and industry professionals to explore the latest trends, innovations, and solutions in the world of retail display and shopper marketing. 

More info on the POPAI Zone HERE

 
SHOPPER MARKETING FOUNDATION COURSE

A one-day, interactive session exploring the shopper & best practice in P-O-P. From better understanding today’s shopper to improving P-O-P effectiveness, this one-day session will give you practical, real-life best practices that you can implement right away to boost retail performance and personal achievement.

Sessions are led by POPAI’s senior leadership team; with supporting learning materials included.

Next course date: 3rd July BOOK HERE

Location: Leicestershire

 
POPAI AWARDS 2024
  

The POPAI Awards 2024 are now open for entry! 

The POPAI Awards continue to represent the very best in creativity and in-store excellence.

Download the Entry Guide

Find out more about the entry process HERE

EARLY BIRD DEADLINE -
12th April

ENTRY DEADLINE -
26th April

 
SPRING SHOPPER SEMINAR

Taking place this year on Day 1 of the VM & Display Show, Business Design Centre, London. 

With L'Oreal, Shark Beauty, Primark and GDR contributing to the day, it promises to be a great event!

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

View presentations HERE

NEW REPORT: DO IT YOURSELF AI
 
Brands and retailers are releasing generative AI tools and other smart devices to help consumers carry out tasks, saving them time and removing the need to learn technical skills. This trend is about brands and retailers putting AI tools directly into the hands of customers, making previously complex processes simple and intuitive to use.
 
As generative AI matures and the technology becomes more accessible, businesses are figuring out how it can be used to improve operational efficiency and elevate customer satisfaction. 

 Read the report HERE