Evolution of Shopper Habits eCourse    

 

In this module, we will focus on developing your understanding of evolving shopper habits and their impact on the retail environment.

We discuss the changes in how shoppers are approaching shopping and their impact on retail, the growing influence of discount retailers within grocery retailing, the emergence of convenience, and what developments in bricks versus clicks retailing means for the world of in-store.  

 

By the end of this module you will:

 

• Understand the impact of evolving shopping habits.

• Recognise the growing influence of discount retailers.

• Appreciate the importance of convenience in the retail landscape.

• Understand that modern point-of-purchase extends beyond a store’s four walls.

 

The module should take you about 30 minutes to complete.