De-mystifying Media - Looking at how you can win with the retailer by The Co-operative Media Centre

A presentation about demystifying the myths of retail media. It looks at how you can win with the retailer and considers the shopper journey.

Myths covered include:

• Dealing with retailers is a battle
• Retail media isn’t targeted
• The store NEVER put up the media
• Media doesn’t pay back
• In-store media is all about shelf talkers and floor stickers
• Technology is the future of retail!
• It’s all about ?above-?the-line!

Originally presented by Phil Burroughes, General Manager at the Co-operative Media Centre at the POPAI Autumn Seminar on 19th September 2013 in Manchester.