Guided Choice - Presentation by GDR Creative Intelligence

GDR Creative Intelligence presented at the Autumn POPAI Seminar 2013 their fourth Global Retail Trends Report available exclusively to POPAI members.

Guided choice looks at navigating product selection in-store can be overwhelming, and retailers are developing POS solutions that offer a helping hand. By merchandising products based on customers’ needs – whether it’s recipe inspiration, nutrition advice or peer-to-peer recommendation – they can aid discovery and simplify purchase decisions.

For the Global Retail Trends Report search 'Guided choice' in the market intelligence library.