What is the role of in-store display in a post recessionary retail environment by Mars Chocolate

This presentation looks at the ripple effects of the recession...

...the impact on the retail landscape, shopper behaviour and manufacturer marketing strategy...
...and the impact on the way shoppers shop...
...and what we can and should be doing about it!

Originally presented by Andy Page, In-store Marketing Controller for Mars Chocolate at the POPAI Annual Retail Marketing Conference on 6th February 2014 in London.

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