The changing face of grocery shopping - Part 2: Fragmentation in shopper behaviour by Shoppercentric
The Changing Face of Grocery Shopping - Part 2: Fragmentation in shopper ?behaviour
The big weekly shop is on the decline:
- What does this mean for shoppers and retailers?
- How is behaviour changing and what is driving the change beyond more small store formats from the big four?
- What does this mean for loyalty?
- What are the challenges for P-O-P?
Originally presented by Danielle Pinnington, Managing Director of Shoppercentric at the POPAI Winter Seminar on 4th December 2014 in London.
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