Shelf to sofa: How brands are bringing their products to life post-purchase by GDR Creative Intelligence

A look at how brands are bringing their products to life post-purchase.

Whether that is: 

• In-store - cash in on brand values after transaction
• At home - let the product experience unfold
• Return visit - drive the shopper back to in-store to the shelf

Originally presented by Colin Gentry, Innovation Researcher at GDR Creative Intelligence at the POPAI Winter Seminar on the 3rd December 2015.