Making a Difference by Karcher

This presentation looks at the journey Karcher has been on to develop their in-store offer. It covers:

• The brand's journey
• Different activations for the different rational and emotional drivers involved
• The P-O-P solution and the digital solution 

Originally presented by Patrick Timmons, Retail Marketing Manager for Karcher at the POPAI Annual Retail Marketing Conference on 5th February 2015 in London.