Insight into global lottery POP as a brand by Fastrak

A presentation that provides insight into ?global lottery POP as a Brand:

• Traditional vs. technology in the lottery brand environment
• Consumer experience – delivering the message
• Recognising lottery as a brand category and an insight into the brands POP needs 

Originally presented by Mike Wilkinson, Sales Director at Fastrak Retail Services on at the Irish In-store Seminar in Dublin on the 17th September 2015.