New store format: transforming the Wickes's customer journey by Wickes

This presentation looks at the journey to arrive at new format Wickes stores. 

Part of Wickes's 5 year plan is to transform the customer journey and there are five ways this is being achieved in-store.

It looks at various area of the store: 

• Exterior
• Navigation
• Seasonal space
• Design centre

The presentation ends with the results so far.

Originally presented by Kelly Latham-Gough, Senior Marketing Manager Store Format and Rosie Wise, Head of Customer Experience from Wickes at the POPAI Winter Seminar on the 3rd December 2015.