'Cash is Dead, Long Live Cash': The Connected Cash Shopper by Paypoint
This presentation looks at the connected cash shopper including:
- Cash consumer behaviour in a digital world
- Mythbusting - driving footfall 2.0
- Keeping up with consumers in a future you can't predict
Originally presented by Steve O’Neill, Marketing Director, PayPoint UK and Ireland at the POPAI Connected Shopper Seminar 2015 in London.
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