Opportunities & threats of the mobile online shopper by MoZONE and Unilever
A presentation looking at the latest mobile and in-store digital solutions, how they work... and where they fail.
- Beacons, smart-phones and APPS - proposing an alternative solution which is shopper friendly, mobile friendly... and avoids the major pitfalls
- Underpinned by findings of a major brand owner who has extensively trialled latest available technology
Originally presented by Colin Pizey, Regional Director, MoZONE and Sam Lutostanski, Digital In-Store Specialist, Unilever at the POPAI Connected Shopper Seminar on the 21st May 2015 in London.
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