The Brompton x Big Group Partnership: Sustainable Design and Collaboration
The presentation covered the journey of redesigning Brompton’s retail furniture. However, the project wasn’t just about creating a new solution, it was about rethinking how brands and agencies collaborate. There was ongoing dialogue between brand and agency with insights shared, designs refined and solutions co-created.
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L'Oréal: Digital Display - Bringing retailer and brand together in Selfrdges
The presentation covers a digital screen roll-out project in the luxury beauty hall in Selfridges London, a space with many brands and identities fighting for the shoppers’ attention.
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InStore Winter Issue
As we conclude the year and turn our thoughts to 2025, here at POPAI we’re looking a little further ahead. Our 30th anniversary is coming up so watch this space for plenty of celebrations!
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Tesco Mobile: It pays to be connected?
Tesco Mobile detailed the challenges they have communicating their offer in a shop-in-shop, within a busy grocery environment and in a space that is no bigger than a high street barbers.
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